The topic of this article is creative approach on LinkedIn. Once again it will be especially about examples, in this case examples of conversations I have with my candidates. The idea that candidates consider every message and recruiter is very distant from reality. Actually it is so distant that even a negative response can be considered a success today. In my opinion LinkedIn is very similar to the world of online dating. It sounds strange, but a Java developer may have more incoming conversations then a Tinderella with a description such as „looking for a one night stand“.

Although a LinkedIn recruiter and a Tinder recruiter have a distinct motivation, their task is similar, they try to be different. The candidate is overwhelmed, picky and allergic to each track of Ctrl+C and Ctrl+V. Name addressing and personalising the message towards the candidate's experience may not be a guaranteed method to establish first contact. In my case, it was always important to make the message unique, the goal is that the candidates spend time reading or appreciate the work you put into it. This is one of the reasons why I decided to try out using poems. Even the simplest form as "roses are red, violets are blue" was successful. Over the time I tried to "improve" my poems, added the name of the candidates, the current company, or the required skill. The fact is that I am in touch with younger candidates. I am aware that this kind of approach may not suit everyone. So far, however, I have not experienced a negative response. You can see yourself what kind of conversations can be bourn:

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